Mar 20
20

Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR

Some B2B Brands Are Falling Short On Personalization: Study Some 42 percent of B2B marketers see their marketing efforts as not being fully personalized, despite 77 percent seeing personalized marketing as delivering better customer relationships — two of several insights relevant to digital marketers contained in recently-released study data. MediaPost YouTube to automate more video reviews in light of staffing challenges caused by coronavirus Caronavirus concerns have led YouTube and other social media platforms to turn partially to artificial intelligence (AI) for flagging troublesome content, as temporary in-house human staff shortages have arisen.

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Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR

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